We build and actively manage a revenue producing ‘Marketing Machine’ for your business. It's like having your own expert marketing department working for you at a very affordable cost.
There's a difference between marketing and advertising. Marketing should come first. And within marketing there are key ‘core campaigns’ that must be given priority. The primary delivery of marketing now lives in the digital world. This is how new customers find you and your existing customers can be engaged to come in more often and spend more.
Here are your most valuable and effective digital ‘Core Campaigns’ - the foundation of your ‘Marketing Machine:’
Website & SEO
It’s not enough just to have a website. It needs to be a properly branded living, breathing entity that attracts new customers but also includes new content updated regularly to give existing customers a new reason to visit. This is your most important and valuable digital asset. An effective website should be a virtual salesperson, promoting your business 24 x7. It must be 'search engine optimized' to ensure new customers can find it - and it needs to stay on top of search engine rankings no matter what your competition does.
Still the most powerful engagement method in the digital world. You need to build your email list and create engagement with valuable content that encourages your customers to visit your small business more frequently and spend more.
Social Media
Facebook is currently the most effective social media tool available for small businesses. If set up and managed correctly, it can bring in new customers and increase your business with existing customers. If set up and managed incorrectly, it hurts the business.
Local Business Listings/Reviews Management
Perhaps you are not a fan of Yelp, Google Places or others like them but the fact remains they exist and need to be correctly set up and effectively managed. Potential customers will often make a buying decision based on these sites before they even walk through your door. If you do not proactively manage your online reputation, the public will reactively manage it for you.
Again, these are your 4 most valuable and effective digital ‘Core Campaigns’ and the foundation of your ‘Marketing Machine.’ We build and actively manage these valuable ‘Core Campaigns’ for you on an ongoing basis. You'll even have your very own secure online dashboard so you can see how you are doing.
Then, to complete your very own ‘marketing department,’ we provide a myriad of other ‘available services’ including websites, mobile, other social media such as paid social, Instagram and Pinterest, SMS text, PPC, SEM, retargeting, traditional ad creation, business analytics and, of course, graphic design for your menus, table tents, posters, banners, business cards, ads and anything else you need. Your Marketing Manager is also available to provide valuable strategic input and guidance in evaluating and selecting any additional acquisition advertising you may want to use.
Even better… the typical cost to you of the technology systems included in our service - email campaign server, web hosting, SEO tracking and more - could exceed $300 per month. That’s like getting a HUGE discount on our services!
Imagine.... your own expert marketing department working for you, saving you time and making you money. Awesome!
We look forward to hearing from you. Don’t delay, contact us today!
"Our July 4th weekend alone saw a 35% year-over-year increase in sales! Amazing."
Helga B., Small Business Owner